Dermot Russell Named AIBF All-Star Sports & Education Personality 2021

Founder of the North Atlantic Basketball Academy, Dermot Russell has been named All-Star Sports & Education Personality 2021 by the All-Ireland Business Foundation.

Dermot is an experienced recruitment and development consultant with a demonstrated history of working in the global sports industry.

Dermot has been recognised by the All-Ireland Business Foundation for his exemplary track record over the course of his career in the sports and education sector.

Business All-Star Accreditation is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Reacting to the announcement, Director & Owner of The NAB Academy Ltd Dermot Russell said:

I am delighted and honoured to be named All-Star Education Sports & Education Personality Of The Year by the All-Ireland Business Foundation. I see this accolade as recognition of the good work that the North Atlantic Basketball Academy has done to build a market-leading brand and a best-in-class service for our athletes. I am proud of my team and I look forward to sharing this accomplishment with them.

Deputy Chair on the Adjudication Board Kieran Ring said in support of the announcement: “Dermot Russell of the NAB Academy has been named All-Star Sports & Education Personality 2021. The accreditation is in recognition of Dermot’s outstanding contribution to the sports and education sector. He is an experienced recruitment and development consultant with a demonstrated history of working in the global sports industry. He is highly skilled in player development, sports industry contract negotiation, coaching, athletic training, and individual basketball training. We wish to recognise Dermot’s exemplary track record over the course of his career in the sports and education sector.”

Managing Director of the All-Ireland Business Foundation Kapil Khanna said the accreditation, which is now held by over 500 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.

He said: “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”

The All-Ireland Business Foundation (AIBF) is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class in Irish business.

The Foundation actively engages and supports its network through peer dialogue, collaboration, mentoring and enterprise development activities. Companies are qualified for accreditation by completing an enterprise audit and are identified by their use of the AIBF’s Business All-Star Marque.

To learn more about The NAB Academy Ltd, visit their All-Star showcase page here.

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